Privacy Policy

The site, (“Alpha Tracking”, abbreviated as “AT” and referred as “We”, “Our” or “Us”), one of the Alpha Research & Tracking Systems (“ARTS”) websites, or using one of the apps or services, (together the "Site") is founded and operated by proprietary Alpha Research & Tracking Systems. The site strives for transparency and trust when it comes to protecting your privacy. This privacy policy ("Privacy Policy") explains our online information practices and the way your information is collected and used at the Site.

1. To start with, the Alpha Tracking

Alpha Tracking is a crowd-sourced content service and research website for financial markets. Our services empower investors to pursue the best investing decisions by leveraging our independent and balanced stock research reports, fundamental analysis tools, exclusive news and actionable market data. For more information about us, please see the “Terms of Use” sections of our Site located at

2. Personal Information AT collects

When you visit our Site or register for our offerings (including as a user or subscriber or a contributor), Alpha Tracking asks for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law.

Further, we use this personal information for the business purpose of providing our products and services, as well as marketing our products and services to new and potential customers. This includes providing you with personalized recommendations and customized content on our Site.

We retain from users of and visitors to our Site the following categories of personal information:

2.1 Identifiers:

This includes, for example, your name, nickname, username, email address, phone number, and cookies or other identifiers which we assigned to uniquely identify you or which others assigned to uniquely identify you. We obtain this information when you provide it to us or otherwise automatically in the course of your interactions with our products and services.

2.2 Demographic Information:

This includes information such as age (including date of birth). We may obtain this information when you provide it to us, for identification purposes upon registering as a contributor/subscriber.

2.3 Commercial Information:

This includes Stocks, ETFs and other securities in your investment portfolio, your trading pattern, list of contributors/authors you follow, investment style preference, broker information and payment information (including bank account details, to enable payments to you and from you when you register as a subscriber or contributors). We obtain this information directly from you or otherwise automatically in the course of your interactions with our products and services.

2.4 Internet or other electronic network activity information:

This includes, for example, device screen size, device type (unique device identifiers), browser information, your interactions with our Site and preferred language used to display our Site. We obtain this information automatically in the course of your interactions with our products and services.

2.5 Geo-location Data:

This includes your country location (based on your IP address). We obtain this information when you provide it to us or otherwise automatically in the course of your interactions with our products and services.

2.6 Audio, Video and other Electronic Data:

This includes audio, electronic, visual or similar information such as chat and any interaction that you may have with us (such as for customer service purposes) as well as your profile photo. It also includes any information you submit in learn/class, chat or message boards, and feedback or testimonials you provide about our products and services. We obtain this information when you provide it to us or otherwise automatically in the course of your interactions with our products and services.

2.7 Professional or employment-related information:

This includes your job title, education information, CFA status, and other biographical information including professional interests and areas of expertise. We obtain this information when you provide it to us upon registering as a subscriber or contributor.

2.8 Profiles and Inferences:

This includes inferences drawn from any of the information identified above to create a profile reflecting preferences, characteristics, predispositions, behaviour, and attitudes. We obtain this information automatically in the course of your interactions with our Services.

The sources from which we collect personal information are:

• Directly from you: For example, when you create an account, make a purchase, subscribe or contribute, etc.

• Directly and indirectly from an activity on our Site and other services.

• Service providers who provide services on our behalf such as those used to fulfil orders, process your payments and requests, verify your information, monitor activity on our products and services, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, administer and send mobile messages, serve ads on this and other services, and provide consulting services.

• Third party data providers.

From time to time, we may also receive personal information about you from third party sources but only where these third parties have confirmed to us that they either have your consent or are otherwise legally permitted or required to disclose your personal information to us. We use this information to maintain and improve the accuracy of the records we hold about you and to send you personalized content, such us showing you articles and news about your preferred stocks, or articles by authors you follow. The personal information we collect includes:

• Contact Information

• Investment style and market preferences

3. How Alpha Tracking Uses Personal Information

• Create your account

• Provide and deliver products and services you request

• Send you service-related information updates, alerts, and support and administrative messages

• Send you marketing communications and personalized content such us showing you articles and news about your preferred stocks, or articles by authors you follow

• Respond to your enquiries

• Enable you to send and receive messages to other registered users and contributors, and post comments

• Carry out analytics and to improve the quality and relevance of our Site

• Survey your opinions through surveys or questionnaires

• Serve and measure the effectiveness of advertising

• Protect the integrity of our products and services and enforce our Terms of Use and other applicable terms, including to detect and prevent fraud and unauthorized activities, to secure our systems and the services, and prevent activities that may violate our policies or be illegal

• Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for that activity

We may use personal information we collect from or about you to create aggregated or de-identified data that does not specifically identify you.

4. Personal Information Alpha Tracking discloses

We share personal information with other Alpha Tracking entities/partners who help us to provide you with products and services.

We also share personal information with third parties for the business purposes of providing our products and services, and marketing our products and services to existing and potential customers. The categories of these third parties with whom we share personal information are:

• Hosting and infrastructure providers;

• IT services;

• Email service providers;

• Advertising partners;

• Payment processors & etc.

We share all of the categories of personal information with these third parties when we need to do so in order to provide you with Alpha Tracking products and services.

We may also share personal information with the following:

• Competent law enforcement bodies, regulators, government agencies, courts or other third parties where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;

• Actual or potential buyers (and their agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy;

• Other persons where you have given your consent.

5. Cookies and other tracking technologies

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising.

Here's how we use cookies

To give you the best experience, we tailor our site to show the most relevant content and bring helpful offers to you.

Why we use your data:

• To personalise your experience

• To bring you the most relevant content

• To show the most useful ads

• To help report any issues with our site

6. Children's Privacy

In accordance with our Terms of Use, the Site is not designed for use by individuals under the age of 18. Accordingly, we do not intend to or knowingly collect personal information from anyone we know to be under 18 years of age. If you believe we have collected personal data from anyone under 18, please contact us at the email address listed below.

7. Security

We have implemented various security policies, rules and technical and organizational measures to protect and safeguard the personal information that we collect and process about you. These measures are designed to provide a level of security appropriate to the risk of processing your personal information.

How we use and share information

We collect and use personal information for the business and commercial purposes as described in the section "How Alpha Tracking Uses Personal Information?" above. Alpha Tracking does not share your personal information except as approved by you or as otherwise described in this Privacy Policy.

Legal Basis

Our legal basis for collecting and using the personal information is usually as follows:

• Performance of a contract: where we need the personal information to perform a contract with you, for example setting up and administering your account and providing our products and services

• Legal obligation: where we have a legal obligation to collect personal information from you, for example to comply with financial, accounting and other legal obligations

• Legitimate interests: where the processing is in our legitimate interests and not overridden by your rights, for example to analyse and improve how our products and services are used, and to provide you with customer service.

• Consent: where we have your consent to do so, for example in relation to certain types of marketing.

Storing and transferring information internationally:

As the internet is a global environment and we work with third parties across the globe, collecting and using your personal information may involve the transfer of this information internationally, including outside of India. Specifically, our Site servers are located in various or a country other than of your residence and our group entities/partners and third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of the countries in globe.

Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

Storing and transferring information internationally:

This privacy policy only applies to Alpha Tracking’s use of data. Our websites, services or products may, from time to time, contain links to use or be on external sites. The Alpha Tracking is not responsible for the privacy policies or the content of such sites and we recommend that you read the privacy policies on any external sites you use. Similarly, if you are directed to our website from a third party we are not responsible for the privacy policy or practices of the third party. We strongly recommend you read their policy.